Unit 4 Marketing Case study Pack 2024 Syllabus

24 fictional case studies written for IB Business Management Unit 4 (Marketing), SL and HL levels.  Each syllabus content standard is covered at least once by a case study, and Paper 2 style exam questions and suggested answers are included!  Some case studies also include Toolkit integrations. Product is delivered as downloadable .pdf documents for case studies and answers.